Internet Searches for Conservatories & Conservatory

admin — Fri, 15 Oct 2010 07:39:20 +0000

As we’re fast are approaching the end of another year, here’s the latest update on internet marketing for conservatories.

The Bad News First

The graph below, taken from Google Trends demonstrates the gradual decline over the last 6 years for ‘conservatories’ and ‘conservatory’ searches on Google has continued throughout 2010.

As you can see, you have to look very closely to see the decline in 2010, but it is there, albeit a lesser decline than in previous years.

Now The Good News

The good news is that although Google searches for ‘conservatories’ and ‘conservatory’ have declined over the years and is partly down to fewer consumers wanting conservatories, or at least not being able to afford a conservatory at present (no doubt due to the recession) it is also partly due to internet users becoming more search-savvy and using longer tail search terms to find exactly what they are looking for quicker. Example long tail search terms include ”conservatories nottingham‘, ‘edwardian conservatories’, ‘glass roof conservatories’, ‘small conservatories’ and ‘steel base conservatories‘ etc. – so its not as bad as it first looks. Unfortunately it is not possible to produce the search volumes of these longer tail search terms on Google Trends as there is not enough search volume to enable it. Yes, the search volume for these is low, but there are hundreds of different search terms now being used and all these add up.

Although I accept that statistics indicate the actual number of conservatories that are being installed has declined, I question where the statistics have been taken from and how they came about.

If for example they are based on planning applications then this could be somewhat inaccurate as fewer consumers are applying due to the changes in regulations for certain sizes of conservatories. Further, I know for a fact that many consumers even ignore planning permission requirements altogether. Maybe they’re based on data obtained from conservatory suppliers, but we’ve never had a request for information. Do the statistics include DIY conservatories? Well, we’ll take over 800 of these out of the market ourselves this year, that’s just us and the DIY conservatory market is increasing as an overall proportion of the market.

Whilst I accept that the market has somewhat declined, I don’t think its to the extent that statistics indicate and I believe this partly because of the facts I have stated above but mainly on my own company’s experience, i.e. volume of enquiries and sales which we have seen gradually increase over the past few years.

One other point to note, and this again is from my personal experience is that when the volume of enquiries is down, they tend to be a better quality of enquiry and therefore conversion to sales increase. This has proved to be consistently true in our case.

Take another look at the above graph generated by Google Trends. The News Reference Volume which has steadily increased over the years does not indicate the popularity of conservatories but instead indicates the SEO efforts of conservatory suppliers submitting press releases in order to improve their natural rankings on the search engines. Note that in 2010, this has started to decline which is due to news articles for SEO on Google becoming less effective this year and other means of increasing search rankings becoming more effective as Google constantly changes their ranking criteria.

Finally, another point to remember is that although internet marketing for conservatories is top-dog, its still not everything. We still sell a lot of conservatories in our local area from our adverts in Yellow Pages, local radio and of course TV.

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Google image results for conservatories

admin — Mon, 26 Oct 2009 10:48:41 +0000

With SEO (Search Engine Optimisation) increasingly becoming a more important part of business marketing strategies, it is important to analyse the various aspects involved.

One aspect with Google search is the image results that appear near the top of the page, see the screen shot below showing the search results for conservatories.

As you can see, the image results for conservatories are very prominent on the page and act as a display advert for the products searched for.