With SEO (Search Engine Optimisation) increasingly becoming a more important part of business marketing strategies, it is important to analyse the various aspects involved.
One aspect with Google search is the image results that appear near the top of the page, see the screen shot below showing the search results for conservatories.
As you can see, the image results for conservatories are very prominent on the page and act as a display advert for the products searched for.
I have also tested the search for DIY conservatories with no image results displayed. I can only assume that these results are shown only for more popular searches. The search for ‘double glazing‘ does produce image results.


